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If we had a definitive answer for how long we’ll be holed up, would we be comforted? What if the answer was seven months? Would we rather sit thinking (more happily) it was only going to be one or two months and have our hopes dashed every few weeks?

Let’s say it’s a year. Let’s say there is wave after wave that means that for two years we’re set up this way. Are we then relieved when it doesn’t come to that? Or elated? Or ecstatic? Or let down?

Is the biggest issue that we don’t know how long? Or is it that it is too long? There are many natural experiments are taking place right now in psychology. We might end up learning about setting poor expectations as act of benevolence towards our customers.

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