One of the benefits of ubiquitous computing is that it’s opening up new economies. With location data being transmitted by devices, Uber could open up open up a new market for ride sharing. The real difficulty was in getting that data, understanding it, and then putting in place the systems and rules to manage the experience. Now, re-creating an Uber-type app wouldn’t be nearly as much work as it was then.
The same was true of social networks. If you now want to create your own closed community, you can use a service like Ning. Same for an online market place, bidding site, or many other services.
Where the difficulty in setting up something like UberEATs (and there are a few competitors), is tying into order systems that didn’t exist before or exposing these in systems in such a way that almost any one can take them on. The opportunities seem to appear at the last interface.
The same is true of voice, touch, visualization. New ways of presenting data or gathering input or getting sensor data are where new markets can be created.