Yesterday was April 1st… April Fools. It used to be something exciting… to see what interesting jokes Google or other tech companies would come out with.
A Google Doodle used to be a fascinating occurrence as well. Then it was nearly everyday, in every geography. Now, it’s unremarkable.
Seth Godin’s Purple Cow was one of the first books I dove into when I discovered marketing and business books. Something that’s remarkable is literally worth making a remark about.
There are a few places for creating quaint/funny experiences to delight users:
- Where the distribution channel is limited (like Alexa or Google Assistant)
- The response is unexpected
- It borders on the believable
- It matches the user’s mood and is delivered when they’d be receptive to this type of interaction