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Yesterday was April 1st… April Fools. It used to be something exciting… to see what interesting jokes Google or other tech companies would come out with.

A Google Doodle used to be a fascinating occurrence as well. Then it was nearly everyday, in every geography. Now, it’s unremarkable.

Seth Godin’s Purple Cow was one of the first books I dove into when I discovered marketing and business books. Something that’s remarkable is literally worth making a remark about.

There are a few places for creating quaint/funny experiences to delight users:

  • Where the distribution channel is limited (like Alexa or Google Assistant)
  • The response is unexpected
  • It borders on the believable
  • It matches the user’s mood and is delivered when they’d be receptive to this type of interaction

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