The End of Look
I got an email last week from Amazon that the Echo Look was shuttering its service and to back up any photos from the Echo Look app, which would soon stop functioning. However, the email said that capabilities of the Look would come to Echo devices with a camera.
Then Amazon did something unexpectedly classy… it offered a free Echo Show 5.
Sure, I didn’t read the fine print and it’s possible that by using the discount coupon provided, I waived my rights to a class action suit and all claims of intellectual property in perpetuity throughout the universe. But let’s if say that wasn’t the case, it was a surprising class-act move.
The Echo Look was a quirky version of an Echo. It had a two-mic array, lousy speakers, and the camera was meh, and its use case was very narrow. I still wonder how many people actually used the device.
However, when you’re a big tech tycoon, and you can afford to make a move like Amazon did, why not? Why not sow some goodwill? Even for those companies that can’t do the same, a path to gently end-of-life customers can win loyalty.