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Image for post
Image by Jessie Eastland [CC BY-SA 4.0 (]

No, I’m not talking about a credit.

I mean the advantage of discovering something before the knowledge has widely been disseminated. Talking lately about queues, I encountered today a rare zero-queue situation.

I needed a few replacement government cards and found a ServiceOntario office close to my house that had opened two weeks earlier. I came equipped with my laptop for some serious waiting but was actually ushered to a wicket as soon as I entered. I was out in seven minutes.

Stumbling upon an information advantage isn’t a viable strategy for developing sustainable value creation. Discovery in advance of widespread dissemination needs to be systematized.

A few tools that anyone can use to start to create a slight advantage are:

  • Wayback Machine — — An archive of changes to most websites.

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