My brother introduced me to the dangers of gummy bears. If you have some time, just search for reviews of Haribo Sugar-Free Gummy Bears on Amazon. But what is so unnerving about these cute, sweet objects is just how fleeting is the enjoyment of them. Sure, you can enjoy them afterwards when they’re stuck in your teeth, but the main event is very short.
Many other forms of entertainment are similar to gummy bears. They are short, sweet, but ultimately unsatisfying. YouTube videos remind me of this. You can easily consume a handful of videos and still want to watch something of substance. Some amusement park rides are like this.
From a consumer perspective, there are ways of squishing the gummy bear to enjoy it more.
There’s a few approaches:
- Building up the anticipation. Reading stories about gummy bears, studying the history of gummy bears, making gummy bear art. Basically, treating the consumption like a grade school learning unit.
- Stretching out the consumption. You get one gummy bear per hour as a prize and can look forward to consuming in between.
- Meditating during the consumption. How does it first feel when the gummy bear is placed on your tongue? What flavours emerge? What is the feel of the gummy bear against your teeth? As your saliva dissolves it? Does the flavour change?
The latter can actually be used for any experience — maybe it into something that’s more exciting. Focus and observation enhances everything.