The Cupholder
Aug 27, 2022
There’s a trope that some people buy particular cars because of the cupholder in the armrest. It’s probably not that far off from reality. Many cars are similar to each other but the subtle differences have an emotional effect on us.
How do we feel about the brand or model name?
What does the color remind us of?
Where do we dream of going with the car and what will we be bringing with us?
Dreaming about these things can push us to make decisions that we later regret. The solution? Enhancing and customizing what we have.
New organizer? Big Gulp cup holder? Infotainment system?
Changing these things can have a large effect at a fraction of the cost of making completely changing something for a few small features.
