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Amazon and Lamborghini mentioned that they’re partnering to bring Alexa into newer cars. Something doesn’t seem to compute with this partnership.

What’s in it for Lamborghini?

Are Lambos sold on Amazon? Just their suggested price and rating is given…

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Does Amazon exude luxury? Nope.

Is driving a Lambo not memorable enough of an experience? Mmm…

Does one drive a Lambo often enough to need to use voice? Probably not. Most of the time, Lambos get driven to where they’re driven.

Amazon is lucky to get Lamborghini as a partner but I’m not sure how grounded in reality is the implementation of Alexa in their cars. It definitely got some publicity.

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