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A 14-day incubation period is one of the “superpowers” of this virus. It makes me think about parallels of startups in stealth mode as well.

As a stealth startup:

How can you spread before being noticed?

  • How do get past when your adversaries (competition) start to notice and start to respond?
  • What strategies can you test now that you won’t be able to test when you get noticed?
  • How you extend the time you’re doing something to gain more traction, i.e. extend the incubation period?
  • What are ways that I can increase the virality of my product / offering? (hat tip to Seth Godin)

Why not turn this into an opportunity mimic nature a bit?

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