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It occurred to me why there have been so many Alexa updates over the past few weeks…

  • Amazon Echo Show
  • Amazon Echo Look
  • Alexa Calling
  • Alexa Notifications
  • Alexa Cloud Verification

It seems like we can’t go a few days without an update.

The strategy could be to overwhelm the media and public in advance of announcements from Google I/O this week and Apple WWDC next month. Announcements from these companies, whether it’s Apple’s first entry into the ambient field, or some new features from Google, would seem underwhelming compared to the major announcements from Amazon.

We’ll see if this is the strategy but it might be a few weeks before we could see if it pays off.

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