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Mad props to Apple for releasing a product mid-plague. The ad for the AirPods Pro dropped Friday the 13th as well. But I like that the AirPods Pro have active noise cancellation and the ability to turn them on and off.

Apple, if it continues, might finally be able to lead in this area. Combined with an Apple Watch, there’s likely lots of biometric data that can be used to get health data and to create an interesting interaction.

There’s probably even tighter integration that can be done between Apple products. Maybe an integrated wireless charger in laptops, AirPods talking directly to each other, watches used as unlock devices…

Probably even more opportunity is around device hygiene. How can Apple make touching your phone and others (and your face) less likely?

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