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This is one of the top requests to Alexa these days. Followed by “Alexa, Next.” I have the same reaction when listening to a playlist that’s selected for me. Next, next, next… OK, I like this one.

Getting to know your tastes and find a song that you’d like for a particular time or activity is tough. Doing it for a group of people huddled around a device… near impossible.

If we ever get to a point of hearables being widely adopted, maybe we’ll all be listening to different music while handing out together. That’ll be weird but not any weirder than anything else we’re doing.

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