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What is the optimum experience? What is the perfect experience?

They’re not equivalent.

Optimum means best suited for a given situation. Perfect means sublime. Perfect doesn’t exist.

The optimum experiences still have rough edges. Actually, it’s the rough edges that may it the experience authentic so that the good can be felt stronger. It’s the exhaustion as you sit in your business class seat. It’s the heat that makes you sweat when you arrive somewhere tropical.

Perfect would be that you get to nap and are ushered through security to your seat for your late afternoon flight after being driven to the airport. Perfect makes everyone nervous because anything wrong makes something imperfect. Perfect doesn’t scale.

Optimized scales, it allows for things to go wrong, and allows for people to be happy in providing a service or product.

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