New Dottiness Record Reached

The 99 cent Echo Dot

So, the Echo Dot is now 99 cents if one gets an $8/month Amazon Music Unlimited subscription (and keeps it for at least a month). The 99 cents is probably just to avoid all the issues of a nil purchase price.

We’ve now hit a new record for Dottiness. Even if you add in the subscription price, it’s still less than anything the Dot has been offered for in the past.

We had explored giving away hardware with a subscription. For the Ubi, we couldn’t afford it. Amazon, on the other hand, can afford to give away many Echos in its war for endpoints. Each additional endpoint likely increases the household spend on Amazon, so why not give them away?

There’s probably some additional correlation for subscription music services and the use of the Echo. Music is the killer app and if you get used to using one service, you’re probably not likely to switch to Spotify, Google Music, Apple Music, or something else.

We’re getting closer to the day where you get paid to put an Echo in your home. Maybe that’s coming within the next two years.