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Huawei, HTC, and Motorola have announced integrations with Alexa Voice Service. LG just announced integration with Google Assistant. Harmon is going with Cortana. Of course, latest rumours are that Apple may either launch its own or partner with a brand for voice speaker. Lines are being drawn affiliated particular brands primarily with one voice service.

With Google Transactions live and shopping through AVS available for some time, brands may start wondering where there cut will be when consumers order product through their devices. This may signal a new incentive pathway for the service providers to get brands onboard.

The war is brewing. We’ll probably see the first shots in the next month or two.

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