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Pinkfong’s Baby Shark Screenshot

The pandemic has introduced me to many kids programming that I would have otherwise missed. Over the past nine months, I’ve gone from Sesame Street, Paw Patrol, PJ Masks, and My Little Pony, among many others. Long car rides were filled with Spotify playlists featuring these.

While many of the songs were less preferable than a root canal, some had both compelling lyrics and complex melodies. It made me think of the scores of people involved in putting together these programs and the economics behind it. The industry to placate kids is enormous.

No efforts guarantee success. There is a littering of failed kids programs and it seems the success of one is its ability to spread among kids groups and YouTube recommendations. However, any device or content that can hold kids attention for long periods of time and not be deemed immoral or a waste of time will be eligible for the market’s rewards.

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