Interesting v. Viable

For the first time in a while, I came across new types of fruits in a supermarket. It was very exciting. Leading up to consuming the fruits, I wondered what they would taste like. After all, I’m a big fan of the Weird Explorer channel on YouTube. If you haven’t seen it, you should check it out here. The host eats a new type of exotic fruit every video.

Now, these fruit might not actually be “new” - it’s just that someone was able to get through all of the bureaucracy and convince the supermarket to carry it. They had to find the packaging, make sure it was safe, get certification, and price out the product so that consumers would still want to buy it.

Long-term, it’s possible that new and interesting fruit is only viable as a specialty products in specialty grocery stores. It might cost too much to produce, grow, harvest, package, display, or a myriad of other things that might cause it not to be a viable long-term product.

However, I love that it’s something interesting. In fact, it might be that not a lot of people would like this particular fruit but the fact that I’m able to try it is the excitement of life. The same applies for many other products that are on the market. Many times, the market consolidates options into boring products. However, it’s worthwhile for us to reward those who try to offer up something different, at first with our dollars and then as raving fans.

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Leor Grebler

Leor Grebler

Independent daily thoughts on all things future, voice technologies and AI. More at http://linkedin.com/in/grebler