If You Come, They Will Build It

From Amazon’s website.

Amazon’s Built It program is interesting. It’s more of a Quirky than a Kickstarter, except that the makers are all Amazon.

The idea is that by pre-ordering items, you can get a discount on them. If not enough people buy, you don’t get charged. However, while Amazon does provide the status to have the product “funded”, it doesn’t give that as a discrete figure, so you’re left guessing if 80% fulfilled means…