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Alexa and Google Assistant seem to avoid using personal pronouns when pulling off assistant tasks. However, Bixby seems to embrace the first person plural when conducting tasks.

Me: Turn on WiFi Hotspot

Bixby: Alright. We’ve turned on hotspot.

Me: ????? (Who is “we”?)

In this case, is “we” Samsung? Is it some group of AI assistants working together?

I’m not sure if assistants in the long run should refer to themselves in the first person but in this case, I found it a bit jarring. Maybe the rule is that if we can identify you as a virtual assistant, you avoid referring to yourself because you’re probably not sentient.

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