Image for post
Image for post

Amazon is not afraid to pursue the weird. The upside is a breakaway success like the Echo. The downside is the Fire Phone. However, the payoff for the success in either arena far outweighs the price of failure.

The Echo Look seems like one of those weird bets that didn’t take off. I might be one of the very few to actually own one:

Image for post
Image for post

With only 135 customer reviews, it’s hard to even find the device on Amazon. It seems like Amazon is going to let is slowly wilt away amongst the flood of other devices.

But what’s really strange is the Connect. It was announced around a year ago and perhaps was a play to have Alexa Calling take over the home phone. While it’s probably more popular than the Look, it’s nothing in terms of the Echo’s popularity.

Image for post
Image for post
Image for post
Image for post

I could imagine some niche cases where the Connect would be used to help the elderly with handsfree calling, similar to the Activocal device:

Amazon has the ability to take over home phone and edge out Google / Apple / Samsung when people are in their homes. However, it might take another generation or two of products to get there.

Written by

Independent daily thoughts on all things future, voice technologies and AI. More at http://linkedin.com/in/grebler

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store