If in recent years, Alexa lost its voice or took the form of a quilter from antiquity, in this year’s Amazon Alexa Super Bowl ad (at least as of now), Amazon is in search of Alexa’s body. One engineer anthropomorphizes it as Michael B. Jordan. Then, there’s a jealous husband and other old tropes.

It reminds me a lot of the sketches from a decade or more ago about wives being jealous of the GPS. The idea of having a celebrity voice as…