A Drop In The Bucket
Two weeks ago, in the fray before the holidays, news came out that Amazon had made $1.4M in In-Skill purchasing revenue from Alexa usage. That’s pretty small considering nearly 100M end points (1.4 cents per Alexa endpoint per year is fairly low). It’s especially low compared to a stated $5.5M target.
So does this mean Amazon failed? No. That number is infinitely more than Google’s In-Action purchases. Maybe it means that Amazon was aggressive in its forecasting.
It likely means that the right products for in-Skill purchases hasn’t hit scale yet. There isn’t something tantalizing enough or to buy at any considerable expense by voice only. However, there is a real opportunity for visual / voice purchases. Imagine a visual menu of products.
We are still seeing exponential growth but Amazon should expect a hockey stick and not a rocket ship.